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Written by Andy Clarke.
344 pages. 17 × 24 cm (6.7 × 9.5 in)
Quality hardcover with stitched binding and ribbon page marker
Modern web technologies like CSS Grid, Flexbox and Shapes have made it possible for us to implement print’s often distinctive designs, and the web’s now full of tutorials on how to use them. But the most important question is not “how” we can use art direction techniques to improve our designs for the web, but “when” and “why?”
Based on Andy Clarke’s twenty years’ experience of working with clients, plus the expertise of the art directors and designers he interviewed, this book is about why art direction matters and how to art-direct compelling and effective experiencesacross devices and platforms.
Andy explores the work of some of the most influential art directors, luminaries like Alexey Brodovitch, Bea Feitler, and Neville Brody. Andy doesn’t encourage us to merely mimic work from a previous era and medium, but to understand their thinking and learn how to apply that knowledge to art direction for the web.
Art Direction for the Web will help you make your sites more effective at communicating, persuading, and selling. If you develop products, this book will make them more compelling and more enjoyable to use.
With Art Direction for the Web, Andy provides a framework for harnessing the web’s potential. With historical context and real-life examples, Andy inspires each of us to be more purposeful about the choices we make.
~ Trent Walton, Co-founder of Paravel Inc.